©Copyright 2010 Bendigo Co. All rights reserved

Our Approach

The recent pace of acquisitions has consolidated many industries, creating pressure to generate organic growth. Bendigo focuses on optimizing hidden or underutilized assets to create new revenue streams and enhance shareholder value through it’s three key steps:

MINE    REFINE     TRADE

Bendigo Co.’s strategy provides a disciplined approach to uncovering and monetizing hidden assets.

Key Core Competencies:

  1. • IP and Brand Development and Management

  2. • Sponsorship, Merchandising and Licensing

  3. • New Content Development

  4. • International Expansion

  5. • Advertising and Promotion

  6. • Media and Entertainment Marketing

Mine for Hidden Assets

Each organization has unique assets and potential:

• Trademarks, Patents and Copyrights
• Brand Equity
• Regulatory Power and Authority
• Merchandising, Sponsorship & Licensing Extensions
• LIVE / Experiential Brand Extension
• Programming, Talent, Content, Data

Testimonials

"I'm grateful for the integral role you played in helping to launch the nation's first municipal marketing office. As Deputy Chief Marketing Officer, you have helped New York use its intellectual property to generate revenue and promote itself around the world.”

DANIEL L. DOCTOROFF Dan was Deputy Mayor for Economic Development & Rebuilding for the City of New York. From letter to Jeff -2/05

"Jeff was instrumental in accelerating Clear Channel's corporate integration efforts at a critical time for our company. He won buy-in from key executives across the company coordinating valuable cross-divisional efforts, and we were proud to recognize his contribution by naming him one of our 'Executives of the Year'  our top executive honor.“

MARK MAYS
CEO of Clear Channel Worldwide


"As the owner of a successful privately-held business, and a cross-divisional executive at a large public company, it has been my good fortune to attract many bright executives, whose skills and experience complemented my own. I can't think of any, though, who accomplished more...and more quickly...than Jeff Sofka. It was a genuine pleasure to collaborate with Jeff, who possesses the all-too rare combination of creative instinct and resolve to get things done."

STEVE SMITH
former COO of Clear
Channel Entertainment


Refine the Product or Service

Create a marketable proposition:

• Seek input from key internal stakeholders and customers
• Design it, Brand it, Trademark it and Copyright it
• Develop a business and marketing plans
• Create selling tools

Trade!

Bring the program to market:

• Identify customers or partners
• Provide sales tools and marketing support
• Execute plan

WHO WE ARE         > WHAT WE DO        WHAT WE’VE DONE       NEWS & CONTACT

Testimonials Continued

Jeff has elevated our organization with a keen sense for how to collaborate and interact with our senior management and fellow Board Members. His insights, vision and network have been invaluable to our marketing and sales efforts.


ROB HARRINGTON

CEO & Chairman

OptNow


Jeff has proven to be one of the most innovative and creative thinkers in marketing today – with a unique understanding of both the business and creative challenges in developing breakthrough brands. As a New Yorker, I enjoy seeing Jeff’s vision come to life every day, whether its the Jets and Giants in their Throwbacks inspired NFL uniforms, or jumping into a Taxi redesigned with the Official NYC Brand Identity.”

BILL SNYDER

Principal

Charley, Inc