The Bendigo Story

Jeff Sofka was inspired by the story of the City of Bendigo during his stay in Australia.

The legendary goldfields of this historic town had sparked the Great Australian Gold Rush of 1851, and many speculators rushed in to buy land around the original find hoping to “strike it lucky”. But the Bendigo Mining Company found the gold reefs hidden deep beneath the surface, creating great wealth for its shareholders.

This was an apt metaphor for challenges facing today’s corporations seeking to unlock hidden assets and grow their companies organically.

Bendigo Co. developed its MINE, REFINE & TRADE strategy to help its clients uncover hidden value, taking inspiration from Bendigo’s unique story.

Jeff Sofka, Principal

As Founder and Principal of Bendigo Co., Jeff Sofka has had the privilege of serving some of the world’s greatest companies, driving brand asset development, management and execution.

Jeff has generated hundreds of $Millions in new revenue and share value as a Senior Marketing Executive for the following industry leading companies:

- City of New York

- Clear Channel Entertainment/SFX

- National Football League

- Lord & Taylor

Sofka created Bendigo Co. to help organizations monetize their hidden and underutilized intellectual property assets.

Jeff enjoys spending time with his family and making music…
check out his band www.marthaquinncollege.com and the Local Concert Series he created www.ridgewoodunplugged.com.

Partners & Affiliates

Bendigo Co. has had the privilege of serving or collaborating with these fine organizations: