New York City Marketing

As Deputy Chief Marketing Officer of the City of New York, Sofka was
instrumental in mining the City’s marketing related assets and creating the
architecture and go-to-market strategy for the first ever in-house marketing
agency for a City.

NYC established the first central authority for Sponsorship, Media, IP
Management and Licensing for a City, setting a precedent for how Cities
will commercialize their assets.

Marketing partnerships with
Snapple, Virgin, The Country
Music Association, Chevy
and The History Channel
leveraged the City’s untapped
marketing potential delivering
$millions in new revenues
and economic benefit.

 

• World Poker Tour in China

• China Olympic Gardens

• AirRep Systems

> New York City Marketing