AirRep Systems
A small independent company out of Yarmouth Nova Scotia needed help getting is patented idea out to market. The “Batter Up” System had great potential, but struggled to grow. Sofka was asked to re-engineer the company from the bottom up, creating a new approach, new brand identity, new intellectual property, and broadening patent applications to re-launching the project.
The new “AirRep Systems” company
debuted
at the
2007 Super
Bowl
and has
partnered
with
Pro
Performance
Sports to bring the
product to market.
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