Clear Channel and The NFL

The NFL was seeking to reach teens and drive ratings with hot music acts, and
Clear Channel was seeking to leverage the power of its national radio platform. As Corp SVP at CC, Sofka created and negotiated the first ever “Officially Licensed National NFL Radio Promotion”.

Delivering 500+ CHR and Rock
stations for 2002 Super Bowl
Halftime Show Starring U2,
and NFL Kickoff in Times
Square 2003 starring Bon Jovi,
both organizations leveraged
key assets at no cost,
generating incremental
revenue and enhancing
each other’s brands.

> VIDEO: SUPERBOWL
XXXVII U2 HALFTIME SHOW

 

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