Refine the Product or Service

Create a marketable proposition for the organization:

• Seek input from key internal stakeholders and customers
• Design it, Brand it, Trademark it and Copyright it
• Develop a business and marketing plans
• Create selling tools

Identify and evaluate potential of newly found properties or assets

• Determine viability
• Assess risks and rewards
• Determine impact on company strategy
• Project potential upside
• Assess buy-in potential within organization