Jeff Sofka, Principal

Jeff Sofka has had the privilege of serving some of the world’s greatest brands as a specialist in brand asset development, management and execution.

Jeff has generated hundreds of $Millions in new revenue and share value for industry leaders including the City of New York, Clear Channel Communications, The National Football League and Lord & Taylor. He created Bendigo Co. to help organizations capitalize on hidden and underutilized assets, and to realize the potential of their acquisitions.