Bendigo in the News

AUGUST 6 , 2007 – Bendigo Co. Brings World Poker Tour to China
BEGING, CHINA – Jeff Sofka of Bendigo Co. today announced that the company has helped engineer the development of China’s first ever Government Sanctioned National Poker Tour in partnership with WPT Enterprises, Inc. and negotiated unprecedented exclusive rights to the Tour for its client.
The agreement secures an innovative and exclusive marketing partnership in which WPT will be the Tour’s Commercial Sanctioning Partner along with the CSSA Leisure Sport Administrative Center (CLSAC), the Government’s National Sanctioning Federation for Poker. Read more...

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JUNE 25, 2007 – Disney near deal for stake in NBA China
By JOHN LOMBARDO and TERRY LEFTON
Staff writers, Sports Business Journal

The NBA and the Walt Disney Co. are nearing a deal that has the entertainment
giant buying a minority stake in the league’s nascent NBA China entity.
Sources close to the deal said that the NBA’s current plan is to sell less than a 10 percent share in NBA China to Disney. The next step will be for the league to sell another small stake to a Chinese-based company to foster local investment.
It is possible that the league could sell off additional stakes in NBA China.
Read more...

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NOVEMBER 27, 2005 – First Capital Partners & Bendigo Co. announce Strategic Alliance
Corporate Services for entry to China and other Asian Markets provided
SHANGHAI, CHINA –First Capital Partners (“FCP”) and Bendigo Co. announce a new partnership offering turn-key Business Services for US companies seeking to enter China or Asian markets. Bendigo Co. will also provide marketing expertise to broaden FCP’s portfolio of services which involve China and Asian market entry strategic acquisitions or trade partnerships, inclusive of China market brand building as part of its partnership with US-based Bendigo.
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JUNE 8, 2005 – Bendigo Co. Announces New Partnerships and Clients
Strategic Alliance with China Elite Sports Properties formed.
RIDGEWOOD, NJ – Today, Bendigo Co. announced that it has been retained by NYC Marketing, GE and OptNow for a variety of marketing services, and has created a strategic alliance with China Elite Sports Properties (CESP) to create new business opportunities for US marketers in China. Read more...