MEASURING THE CONVERGENCE OF SPORTS & HEALTH CARE

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Health care systems have different goals and ROI objectives for sports partnerships than most traditional consumer product brands. We tried to gain insights from health care-centric research platforms, but could not gain meaningful data about the performance of our clients sports sponsorships. 

So in 2015 we teamed up with Turnkey Intelligence - the world’s leading sports marketing research firm - to create STRATA, the only consumer research platform built specifically to measure the performance of Hospital and Health Care System sports marketing partnerships.

 
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STRATA can help your healthcare system evaluate and monitor your sponsorship’s performance, value the marketing assets in your agreement, and even help you choose what sports partners could be best for your marketing goals before you negotiate an agreement.

 

PERFORMANCE TRACKER

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Multi-wave survey-based study measuring performance of sports partnerships: 

  • Tracks sports’ impact across specific Healthcare Provider challenges by Service Line, Service Area, Demographic

  • Customizable for specific Healthcare Provider and local market KPI’s

  • Year-over-year tracking

  • Development of normative data to provide insight across market

 

PARTNERSHIP ASSETS VALUATION

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Monetary calculation and overall performance indicator of: 

  • Marketing Rights

  • Media (traditional and social)

  • Social Amplification

 

ON-SITE SURVEY

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In-person survey conducted by brand ambassadors at sponsored events and games (via tablets):

  • Opportunity to engage directly with targeted fan base

  • Ability to gather feedback on specific on-site activation

  • Quick-time results

 

PARTNERSHIP MATCH ANALYSIS

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Utilization of Bendigo, Turnkey, Team and open sourced sports fan data to improve decision metrics before engaging with sports teams:

  • Providing key insights based on data and research

  • Identifying and prioritizing the asset mix which best resonates with their fan bases

  • Evaluating market landscape, identifying opportunities

 

Contact Us At Info@Bendigoco.com For More Details