"We made the right call trusting Bendigo with the critical task of leading the rebrand of Hackensack University Medical Center and its burgeoning Health Network. By 2011 we had already evolved from a respected community hospital into a world-class research and academic institution at the center of a new Health Network - but needed a new brand positioning to personify and amplify our accomplishments and trajectory. Bendigo moved their practice “in-house”, assembling and leading the strategic and creative teams and crystallizing the vision for the new identity, uniting our executive team, board members, physicians, outside agencies and business partners, delivering a bold and game-changing rebrand that put our organization on a path for unprecedented growth and brand leadership."

ROBERT C. GARRETT
President & CEO
Hackensack Meridian Health Network

 

"The HackensackUMC Foundation had a vision to transform our fundraising partnership with the New York Giants, and we turned to Jeff and his team to help us bring it to life. Bendigo signed on as Agency of Record for the project and helped us create www.TackleKidsCancer.org, taking a leadership role with the many agencies, media partners, sponsors and partners who helped make the program a success. Bendigo was liaison between the Giants, HackensackUMC and the Foundation, and helped us create, launch and flawlessly roll-out the new cause marketing program in record time, on budget, and raising more than $1,000,000 for the campaign in our first four months. The program was built to last and will continue to generate needed funds for the Children’s Cancer Institute at HackensackUMC until we finally tackle kids’ cancer."

JON FITZGERALD
EVP & Chief Development Officer
HackensackUMC Foundation