Bendigo collaborated with CHI Franciscan Health to develop a new marketing approach that included a sports activation component featuring team partnerships with the Seattle Mariners, Seattle Sounders FC, Tacoma Rainiers and Tacoma Stars. Activations include in-stadium assets, digital assets, co-branded content and was kicked off with the Seattle Sounders FC opening match.
Hackensack University Medical Center had a long standing and successful partnership with the NY Giants, but its fundraising activities were not fulfilling potential. Bendigo was tapped by their Marketing and Foundation teams to help build Tackle Kids Cancer, a groundbreaking new cause marketing platform, led by Eli Manning, to inspire fans, sponsors and donors to support the Children’s Cancer Institute at HackensackUMC. One year into the partnership, the program has expanded to more partnerships including New York Red Bulls and The Northern Trust, and has raised over $5 million.
The existing tools to evaluate ROI and brand lift for hospitals have lacked up to date tools and metrics to calculate valuable information, like the “transfer of trust” from a pro sports team to a hospital in the mind of consumers.
Struggling to find a proper solution for our clients, we teamed up with Turnkey Intelligence. Strata is a unique tool to evaluate hospital partnership deals. This tool will help hospitals as they emerge into the sports industry, allowing our clients, to optimize and maximize the tangible and intangible assets obtained through these partnerships.
Nearly two years before the Super Bowl kicked off at MetLife Stadium, Bendigo Co. developed a partnership vision and negotiated the contract to make HackensackUMC Official Medical Services Provider to the NY/NJ Super Bowl XLVIII Host Committee.