The nation's top healthcare systems are developing innovative and powerful marketing partnerships with sports teams, leagues, brands and media partners to achieve their strategic goals. We help these healthcare providers with great brands and properties to:
- Borrow equity from leading brands, transferring trust from those organizations
- Reach tuned-out and "binge-watching audiences in captive 'passion point' environments" and activate "population health" messaging and drive calls to action into CRM programs
-Position organizations for B2B strategic objectives, supporting growth and leverage in acquisition / partnerships
Healthcare systems can tap into the power of their marketing partners to develop strong cause marketing programs with reach and relevance that only sports can deliver. Bendigo played pivotal role in building HackensackUMC’s Tackle Kids Cancer program….
- Connecting athletes, teams, patients, families and care-givers generate important funds for research and programs
- Creating opportunities for retailers and brands to carry the message to the fans
- Creating communities in social media to help philanthropic minded people and community groups with engaging ways to give time and donations
We couldn't find a research platform dedicated to the convergence of Health Care & Sports, so we teamed up with Turnkey Intelligence, the sports industry's leading sponsorship research organizations, and created one: "Bendigo Strata - Powered by Turnkey Intelligence"
- Built exclusively for leading health care networks to evaluate and track effectiveness of sports marketing partnerships
- Delivering data and metrics for awareness, relevance, fan intensity, and the "transfer of trust" form the team to the health care provider