With decades of experience working in both the sports and healthcare industry, Bendigo supports hospital partnerships with Teams, Universities, Events, and properties. From negotiation to activation, we understand the complex world of sports business, and have built deep relationships with teams / leagues, inspiring teams to speak on our clients’ behalf, driving deep engagement with tuned out audiences in their places of passion.
In this day and age, teams and leagues are increasingly dedicating more time and resources towards causes and programs supporting their values and mission. We put healthcare systems in position to be the vehicle for which teams / league can deliver their community goals, whether it be through league-wide programs (Crucial Catch), joint fundraising campaigns (Tackle Kids Cancer), or season-long initiatives (NBA Fit).
Each healthcare system has unique goals for their sports partnerships with different return on investment/strategy objectives. There have been no tools for healthcare providers to specifically measure the effectiveness of these sports investments, so Bendigo, along with Turnkey Intelligence, the sports industry’s top marketing/sponsorship research firm, developed a proprietary research platform, STRATA, to monitor, evaluate ROI and measure brand lift of marketing partnerships between healthcare and sports.