Jeff Sofka joins Touch Point Media Podcast - Feb 6, 2019
Jeff Sofka joins the group at Touch Point Media (38:00) to share how health care systems can leverage sports partnerships to help with brand building and patient loyalty
SHSMD 2018 - Seattle
At SHSMD Seattle, Bendigo joined CHI Franciscan and Seattle Sounders FC to present highlights from CHI Franciscan’s efforts to build service line volume and reputation through sports. Call to learn what we shared.
Annual Forum for Healthcare Strategists
Bendigo’s recently back from the speaking at the leading healthcare forum in Salt Lake City, the 23rd Annual Forum for Healthcare Strategists, where we were once again the bag sponsor, had the opportunity to lead a networking luncheon and connected with many wonderful colleagues in the healthcare industry.
Bendigo in American Healthcare Leader
Bendigo saw the need for a research tool dedicated to the convergence of Sports and Healthcare, so they teamed up with Turnkey Intelligence, one of the sports industry's leading research organizations to develop, "Strata".
American Healthcare Leader, a print and digital publication for leading healthcare executives, recently ran a story on Bendigo's Strata Research platform.
Bendigo in Healthcare Strategy Alert
Bendigo had the pleasure of attending and being a product sponsor at the 2017 Healthcare Marketing and Physicians Strategy Summit, held in Austin, TX, this past May. Bendigo was not only the bag sponsor of the event, but was also asked to participate in the Forum's quarterly issue of their Healthcare Strategy Alert publication. Bendigo's CEO, Jeff Sofka, speaks to the best practices for hospitals navigating the world of sports partnerships.
Bendigo in Strategic Healthcare Marketing
Strategic Healthcare Marketing, an online and print news source for health care executives, recently featured Bendigo, CEO, Jeff Sofka, sharing how one hospital supported their community health programs through their fitness and wellness center.
Bendigo and Turnkey Intelligence Team Up to Create New Research Product
As the healthcare industry has been rapidly shifting marketing plans to focus on new media and larger partnerships, non-hospital focused partnerships, the existing tools to evaluate ROI and brand lift for hospitals have lacked up to date tools and metrics to calculate valuable information, like the “transfer of trust” from a pro sports team to a hospital in the mind of consumers.
Struggling to find a proper solution for our clients, we teamed up with Turnkey Intelligence, one of the industry leaders in sponsorship evaluation to develop create Bendigo Strata Powered by Turnkey Intelligence. Strata is a unique tool to evaluate hospital partnership deals. This tool will help hospitals as they emerge into the sports industry, allowing our clients, and other networks optimize and maximize the tangible and intangible assets obtained through these partnerships.