Bendigo in American Healthcare Leader
Bendigo saw the need for a research tool dedicated to the convergence of Sports and Healthcare, so they teamed up with Turnkey Intelligence, one of the sports industry's leading research organizations to develop, "Strata".
American Healthcare Leader, a print and digital publication for leading healthcare executives, recently ran a story on Bendigo's Strata Research platform.
Bendigo in Healthcare Strategy Alert
Bendigo had the pleasure of attending and being a product sponsor at the 2017 Healthcare Marketing and Physicians Strategy Summit, held in Austin, TX, this past May. Bendigo was not only the bag sponsor of the event, but was also asked to participate in the Forum's quarterly issue of their Healthcare Strategy Alert publication. Bendigo's CEO, Jeff Sofka, speaks to the best practices for hospitals navigating the world of sports partnerships.
Bendigo in Strategic Healthcare Marketing
Strategic Healthcare Marketing, an online and print news source for health care executives, recently featured Bendigo, CEO, Jeff Sofka, sharing how one hospital supported their community health programs through their fitness and wellness center.
New York Red Bulls Match Day
September is Childhood Cancer Awareness Month and Tackle Kids Cancer partnered with the New York Red Bulls to take over the match versus Philadelphia Union on September 17, 2017. For the opening ceremony, 22 patients, their siblings and friends escorted the players onto the pitch while 3 giant gold "Tackle Kids Cancer" banners were held by patient's family members and Hackensack University Medical Center employees. Dr. Burt Appel from the children's hospital was also present to perform the opening coin toss. Throughout the match, there were gold goalie nets, gold cleats, and the players wore gold patches while stadium staff wore gold "Tackle Kids Cancer" shirts for Childhood Cancer.
First Annual TKC All Stars Awards
In 2016, New York Giants Quarterback Eli manning and Tackle Kids Cancer launched Eli's Challenge, an initiative in which Manning generously matches grassroots donations to TKC up to $100,000. Last year, Eli's Challenge energized the TKC community, motivating hundreds of groups to join the fight against pediatric cancer. With Manning's $100,000 match, more than $250,000 was raised to advance education, research and discovery in the search for a cure against this life-threatening disease. Manning and Tackle Kids Cancer recently honored its outstanding community group partners at the TKC All Stars Awards Show. Hosted by NBC4's Bruce Beck, hundreds of TKC supporters who fundraised for us, joined current and former sports legends, including Eli Manning, NY Giants Legend Shaun O'Hara, Knicks Legend John Starks, and New York Red Bulls Goalie Luis Robles.
Eli Manning Co-Wins Prestigious Walter Payton Man of the Year Award
In 2016, Eli Manning became the first Giants player to be honored as the Walter Payton NFL Man of the Year. He was co-awarded this honor alongside Arizona's Larry Fitzgerald. Eli's has been Tackle Kids Cancer's most valuable player form the creation of Eli's Challenge driving community support, to spending time with Hackensack Meridian Health's patients while they are in the hospital. His continued commitment helped raise over 5 million dollars for the organization.
Eli Manning Named Finalist for Walter Payton Award
On January 24th, Eli Manning was announced as a Walter Payton Man of the Year finalist during the AFC Championship game (32 rating). Eli’s involvement with the Tackle Kids Cancer program, was a key driving force for his nomination as a finalist. The announcement was re-broadcast during the NFC Championship game, exposing 99 million viewers to Tackle Kids Cancer over these two games alone. The announcement has since been picked up by the Associated Press, ESPN, NBC Sports, in additional to tens of millions of impressions on social media.
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Bendigo and Turnkey Intelligence Team Up to Create New Research Product
As the healthcare industry has been rapidly shifting marketing plans to focus on new media and larger partnerships, non-hospital focused partnerships, the existing tools to evaluate ROI and brand lift for hospitals have lacked up to date tools and metrics to calculate valuable information, like the “transfer of trust” from a pro sports team to a hospital in the mind of consumers.
Struggling to find a proper solution for our clients, we teamed up with Turnkey Intelligence, one of the industry leaders in sponsorship evaluation to develop create Bendigo Strata Powered by Turnkey Intelligence. Strata is a unique tool to evaluate hospital partnership deals. This tool will help hospitals as they emerge into the sports industry, allowing our clients, and other networks optimize and maximize the tangible and intangible assets obtained through these partnerships.
New York Giants, HackensackUMC Foundation Announce Partnership, Create Tackle Kids Cancer
The New York Giants are ready to tackle at all times, and so will the kids at the Joseph M. Sanzari building within HackensackUMC. The Giants have partnered with Tackle Kids Cancer to help raise money for pediatric cancer research.