Delivering Custom Analytics for Healthcare Sponsorships
Sponsorships provide health care systems with assets, platforms, and ways to engage their communities on a deeper, more emotional level that traditional advertising. Therefore, your sponsorship research and analytics requires a nuanced approach that traditional brand surveys can not provide.
So, Bendigo teamed up with Turnkey Intelligence, the world’s leading sports marketing research firm, to create STRATA, a proprietary tool for tracking, measuring, and evaluation healthcare systems’ sports sponsorships.
Supported By Industry Leading Experience
We deliver our clients custom research, fair market valuation, and strategic brand advice, by leveraging:
More than 20 years of direct engagement with the sports industry, deep familiarity with fans
An unrivaled database of historical norms and benchmarks
Extensive research across all major sports, specifically with sponsor breakthrough, allowing us to identify which activation tactics and working for you
Deep understanding of health care’s unique strategic goals
Delivering Actionable Insights For Your System
Helping your health care system:
Evaluate and monitor your sponsorship’s performance
Value the marketing assets in your agreement
Help you identify which sports partners could be best for your marketing goals before you negotiate an agreement
Actionable insights and brand advice to adjust your existing partnerships, driving YoY increases and delivering sponsorship breakthroughs
Contact Us To Get Started
Our Approach
Using our proprietary method, we can custom build any of the following tools to support your health care system’s sponsorship goals.
Performance Tracker
Multi-wave survey-based study measuring performance of sports partnerships:
Tracks sports’ impact across specific Healthcare Provider challenges by Service Line, Service Area, Demographic
Customizable for specific Healthcare Provider and local market KPI’s
Year-over-year tracking
Development of normative data to provide insight across market
Asset breakthrough analysis to identify what is working, what can use improvement, providing you with insights to adjust your marketing plan, and/or team asset mix accordingly
Partnership Asset Valuation
Monetary calculation and overall performance indicator of:
Marketing Rights
Media (traditional and social)
Social Amplification
On-Site Survey
In-person survey conducted by brand ambassadors at sponsored events and games (via tablets):
Opportunity to engage directly with targeted fan base
Ability to gather feedback on specific on-site activation
Quick-time results
Partnership Match Analysis
Utilization of Bendigo, Turnkey, Team and open sourced sports fan data to improve decision metrics before engaging with sports teams:
Providing key insights based on data and research
Identifying and prioritizing the asset mix which best resonates with their fan bases
Evaluating market landscape, identifying opportunities
Social Listening
Utilizing social and digital conversations to
Identify the alignment of athletes/teams with the brand
Track effectiveness of social campaigns
Optimize sponsorship signage