Nearly two years before the Super Bowl kicked off at MetLife Stadium, Bendigo Co. developed a partnership vision and negotiated the contract to make HackensackUMC Official Medical Services Provider to the NY/NJ Super Bowl XLVIII Host Committee.

The organization activated its partnership across a wide range of marketing platforms, including a unique fundraising program with its partner PepsiCo that allowed an employee and patient the opportunity to be on the field during the Bruno Mars Halftime Show, and a Super Bowl fundraiser that delivered over $150,000 to the HackensackUMC Foundation.

The organization also activated its Mobile Satellite Emergency Room on site in the parking lot of MetLife, serving the Host Committee with medical care on site at the stadium.

Responsibilities included:

  • Negotiation and facilitation of partnership agreement
  • Activation and marketing campaign
  • Implementation of fundraising program 
  • Cross-marketing program with other Super Bowl 48 partners