The HackensackUMC Foundation had a long standing successful partnership with the NY Giants, focused on engaging high net-worth donors, but not fulfilling potential. Bendigo was engaged to transform the program into a consumer facing cause-marketing/crowd funding program utilizing new digital fundraising technologies. Bendigo led the creation of Tackle Kids Cancer, a groundbreaking new cause marketing platform, QB’d by Eli Manning, to inspire fans, sponsors and donors to support the Children’s Cancer Institute at Hackensack Meridian Health.
Bendigo took the lead and collaborated with the Foundation, The Giants, and talented agencies including be* marketing and Hero Content to build the program, and then engaged with the NY Red Bulls, PGA Tour, Modell’s Sporting Goods, PepsiCo to deploy a comprehensive branding, marketing, media, digital, social media, retail marketing and events platform that helped deliver over $5,000,000 since its inception in 2015.
"The HackensackUMC Foundation had a vision to transform our fundraising partnership with the New York Giants, and we turned to Bendigo to help us bring it to life. Bendigo signed on as Agency of Record for the project and helped us create www.TackleKidsCancer.org, taking a leadership role with the many agencies, media partners, sponsors and partners who helped make the program a success. Bendigo was liaison between the Giants, HackensackUMC and the Foundation, and helped us create, launch and flawlessly roll-out the new cause marketing program in record time, on budget, and raising more than $1,000,000 for the campaign in our first four months. The program was built to last and will continue to generate needed funds for the Children’s Cancer Institute at HackensackUMC until we finally tackle kids’ cancer."
Former EVP & Chief Development Officer
Hackensack University Medical Center Foundation