Bendigo helps leading health care systems optimize their investment in sports and strategic partnerships

Leading systems are deep into sports marketing and strategic collaborations for the same reason top consumer brands are: It delivers. Beyond the impressions, media value, engagement and “appointment viewing” - consumers trust the health care systems trusted by their favorite teams and brands - and that impacts affinity, consideration, and ultimately utilization.

We believe that health care providers are different than traditional sports advertisers or sponsors, they are true partners helping keep the team’s athletes, or their fans and community healthy. We help create partnerships that inspire the teams to speak with their fans, on their media platforms, in their voice, on behalf of our clients

What We Do

Bendigo capabilities focus on the Convergence of Healthcare & Sports


Marketing Partnerships

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Bendigo supports health care leaders with their Teams, Universities, Event, and Property partnerships. From negotiation to activation, we can help you build a game plan for sports supporting your brand’s Strategic Goals, Service Lines, Digital Programs, CRM & Fundraising. We bring perspective from both the sports and health care industries to help you optimize your investments.


Marketing Services

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With decades of experience navigating complex rules around the use of team marks, players, and venues, we provide a range of streamlined marketing services, driving the trust built within a team's fanbase, and transferring to your brand. Our range of services includes sports team media buying, creative services, digital, merchandising, event coordination, and CRM integration.


Cause Marketing

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Teams and leagues are dedicating increasing resources to support causes that give back to their communities. Bendigo helps health care leaders connect those community goals with philanthropic and fundraising efforts for their own systems.




Each system has unique goals for their sports partnerships with unique return on investment/strategy objectives. There had been no tools for healthcare providers to specifically measure the effectiveness of sports investments, so Bendigo teamed up with Turnkey Intelligence, the sports industry’s top marketing/sponsorship research firm, and developed a proprietary research platform, STRATA, to monitor, evaluate ROI and measure brand lift of marketing partnerships between health care and sports.



Corporate Partnerships


Consolidating health care systems are creating new opportunities to leverage critical mass. Bendigo is helping our clients' supply chain leaders apply methodologies from Sports & Entertainment Properties - resulting in cost reduction, new revenues and marketing/philanthropic benefits, generating $millions in new benefits for their systems.