Bendigo helps leading health care systems navigate the wide world of sports.
Leading health care systems are deeply engaged in sports marketing for the same reason as top consumer brands are: It delivers. Beyond the impressions, media value, engagement and “appointment viewing” - fans trust the health care systems trusted by sports teams - and that impacts consideration, and ultimately utilization.
We build deep relationships with teams and leagues, inspiring teams to talk with their fans, on their media platforms, in their voice, on behalf of our clients
What We Do
Bendigo capabilities focus on the Convergence of Healthcare & Sports
Bendigo supports health care leaders with their Teams, Universities, Event, and Property partnerships. From negotiation to activation, we can help you build a game plan for sports supporting your brand’s Strategic Goals, Service Lines, Digital Programs, CRM & Fundraising. We bring perspective from both the sports and health care industries to help you optimize your investments.
With decades of experience navigating complex rules around the use of team marks, players, and venues, we provide a range of streamlined marketing services, driving the trust built within a team's fanbase, and transferring to your brand. Our range of services includes sports team media buying, creative services, digital, merchandising, event coordination, and CRM integration.
Teams and leagues are dedicating increasing resources to support causes that give back to their communities. Bendigo helps health care leaders connect those community goals with philanthropic and fundraising efforts for their own systems.
Each system has unique goals for their sports partnerships with unique return on investment/strategy objectives. There had been no tools for healthcare providers to specifically measure the effectiveness of sports investments, so Bendigo teamed up with Turnkey Intelligence, the sports industry’s top marketing/sponsorship research firm, and developed a proprietary research platform, STRATA, to monitor, evaluate ROI and measure brand lift of marketing partnerships between health care and sports.